Lizzie Evans is a creative entrepreneur with a background in branding, interior and spatial design. Her first baby 'SMUG', the independent design store in North London that she set up at just 25 in 2009, has been described as 'an institution' and Lizzie as a 'trailblazer' in the world of independent design retail. After over a decade of having a bricks and mortar store Lizzie has decided to close SMUG in order to focus on other elements of her portfolio career such as her design work, podcast, writing, youtube channel, events and coaching. As well as collaborating with many designers over the years on SMUG exclusive products, Lizzie designs her own stationery and homeware products under the self started brand Lizzie for SMUG.